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	<title>Fictiv</title>
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	<link>http://www.fictiv.net</link>
	<description>A web 2.0 design firm that helps companies innovate through agile user experience</description>
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		<title>Google acquires Docverse</title>
		<link>http://www.fictiv.net/blog/google-acquires-docverse/</link>
		<comments>http://www.fictiv.net/blog/google-acquires-docverse/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:43:42 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/blog/google-acquires-docverse/</guid>
		<description><![CDATA[Working with Docverse has been one of the highlights of my career. When I reconnected with Shan and Alex after they moved from Seattle to San Francisco, and heard their pitch, I got totally hooked by their vision for the product; what excited me wasn’t just how great their technology was, but how focused they [...]]]></description>
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		<title>Shape Virtual Trainer</title>
		<link>http://www.fictiv.net/portfolio/shape-magazines-virtual-trainer/</link>
		<comments>http://www.fictiv.net/portfolio/shape-magazines-virtual-trainer/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 06:46:09 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=810</guid>
		<description><![CDATA[Shape magazine was contemplating the idea of launching an online virtual trainer software for its wide female audience. We helped them create a highly usable, friendly, and simple web application that enables women to set their diet and exercise goals, schedule workouts and meals, log their activities, and get statistics about their caloric flow. In [...]]]></description>
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		<title>Just moved!</title>
		<link>http://www.fictiv.net/blog/news/just-moved/</link>
		<comments>http://www.fictiv.net/blog/news/just-moved/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 17:49:33 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=762</guid>
		<description><![CDATA[I decided to move all design-related thoughts and stories to my blog. Please direct your RSS subscription to http://feeds.feedburner.com/AmirKhella, where I will be sharing stories and thoughts about design, business and life.]]></description>
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		<title>Don&#8217;t violate fundamental design laws &#8211; even if you&#8217;re Apple</title>
		<link>http://www.fictiv.net/blog/news/dont-violate-fundamental-design-laws-even-if-youre-apple/</link>
		<comments>http://www.fictiv.net/blog/news/dont-violate-fundamental-design-laws-even-if-youre-apple/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 05:00:14 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=742</guid>
		<description><![CDATA[When the iPhone O/S update brought a voice recording feature to the device, I was happily surprised because I love using recorders to take voice notes on the go then transcribe them later on. When I started using the application, I liked the visual skin of the application but was frustrated by its usability: the [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>If you love something, give it away</title>
		<link>http://www.fictiv.net/inspiration/if-you-love-something-give-it-away/</link>
		<comments>http://www.fictiv.net/inspiration/if-you-love-something-give-it-away/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 18:39:34 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=715</guid>
		<description><![CDATA[There is very little for me to say after watching this.]]></description>
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		<title>D3 &#8211; Designing with Clients</title>
		<link>http://www.fictiv.net/blog/news/designing-with-clients/</link>
		<comments>http://www.fictiv.net/blog/news/designing-with-clients/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 01:24:16 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/design/designing-with-clients/</guid>
		<description><![CDATA[Few months ago, we started experimenting with a new Design workflow that we called D3. D3 stands for Deep Dive Design. Prior to D3, we used a communication-intensive process where we involve clients and users in the input and output of each design iteration: vision, usability metrics, stories, tasks, requirements, brainstorming, sketches, wireframes, and visual [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Useful advice from Lao Tzu</title>
		<link>http://www.fictiv.net/blog/news/best-startup-advice-from-lao-tzu/</link>
		<comments>http://www.fictiv.net/blog/news/best-startup-advice-from-lao-tzu/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 00:44:16 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=473</guid>
		<description><![CDATA[Act without doing; Think without effort. Think of the small as large, and the few as many. Confront the difficult, while it&#8217;s still easy. Accomplish the great task, by a series of small acts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Feature is Not The Experience</title>
		<link>http://www.fictiv.net/blog/the-feature-is-not-the-experience/</link>
		<comments>http://www.fictiv.net/blog/the-feature-is-not-the-experience/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 01:29:11 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=466</guid>
		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Design thinking for startups</title>
		<link>http://www.fictiv.net/blog/design-thinking-for-startups/</link>
		<comments>http://www.fictiv.net/blog/design-thinking-for-startups/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 21:06:24 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=419</guid>
		<description><![CDATA[During the 2008 web 2.0 expo in San Francisco, I held a round table discussion about design thinking for start-ups. The premise of the discussion was to 1) learn the difference between design (the artifact) and design thinking (the mindset), and 2) to discuss how to integrate best practices for design thinking into the product [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Client testimonials&#8217; word cloud</title>
		<link>http://www.fictiv.net/blog/news/our-testimonials-word-cloud/</link>
		<comments>http://www.fictiv.net/blog/news/our-testimonials-word-cloud/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:19:48 +0000</pubDate>
		<dc:creator>Amir</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.fictiv.net/?p=409</guid>
		<description><![CDATA[During the last startup weekend, a friend pointed me out to a fun tool for creating  typographic word clouds called wordle. Today, I decided to play more with it and I gave it the testimonials that clients left in my LinkedIn profile. After some tweaking to the fonts and colors, here is what the output [...]]]></description>
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